You won’t see our name in bright lights. You won’t find our logo in plain sight. But when the 2014 FIFA World Cup officially kicks off in Brazil, we’ll play an important role in bringing the game to millions of futbol fans around the world.
That’s no surprise. Cummins has ample experience providing vital power solutions and backup power across the globe, including to major sporting events, stadiums and other critical customers like hospitals, grocery stores and gas stations. People count on our power to be there when they need it most. From our engines, filters and fuel injection systems, Cummins products will be in use throughout Brazil, providing maximum power and reliability with the emissions-leading products to events during this year’s World Cup.
Looking for a specific example? The generators in use at the International Broadcast Center (IBC) in Rio are powered by Cummins engines. The IBC is the nerve center of all international broadcast activity that takes place during this year’s World Cup. During the 2010 World Cup in South Africa, the IBC hosted 179 broadcasters from more than 70 countries, with a total of 13,000 staff members. This year, the IBC is expected to broadcast images to approximately 3 billion people around the world.
In a press release issued by FIFA, Jerome Valcke, FIFA Secretary General, explained the importance of the IBC.
“This IBC will be one of the most advanced information centers in the world for the months of June and July 2014,” Valcke said. “It is a vital component, linking the FIFA World Cup to the rest of the world and ensuring that people across the globe have the latest and best coverage of our beautiful game.”
Of course, the role that our products play in making sure that the 2014 World Cup is ready for prime time goes beyond the IBC. From the moment the first shovel of dirt was turned, Cummins generator sets were in use when Estadio Beira-Rio in Porto Alegre undertook a massive renovation prior to hosting the games. The renovated stadium, which now seats nearly 43,000 soccer-loving fans, will play host to five matches during this year’s World Cup.
So whether you’re watching your favorite team compete in this year’s World Cup from the comfort of your own home or with a group of friends at your favorite neighborhood restaurant or pub, remember – Cummins products help make it possible. That’s the Power of Cummins.
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